Should your e‑mail Be on a separate server from your Website?

For most people, the answer to this question is no. Hosting accounts for websites includes e-mail hosting, which can easily handle the typical needs of most users. However, there are certain situations in which it makes sense to host your domain’s e-mail on a different server:


You prefer Q using a web mail service—If you already use an online service such as Gmail or Yahoo! Mail, you can also have your domain’s e-mail handled through its servers instead of your web hosting provider.

You have your own internal mail server—Hosting your own e-mail on a server in an office is becoming more common, and you can easily keep that server while setting up a website with a web hosting provider.


Your company is using special e-mail software—Tools such as Microsoft Exchange, which integrate e-mail, voice-mail, messaging, and other communications tools into a single package, require a special server for e-mail.

You need high security—If keeping e-mail secure is a top priority, you’ll probably need a specialized e-mail hosting service.

You need added reliability—Having your website and e-mail go down together might be too risky, so having e-mail on a separate server is a way to solve this.


What it takes to have your e‑mail on another server:


It’s beyond the scope of this book to go into the details of sett ing up the connection between a web server and a separate mail server, but the idea is that instructions on your web hosting provider’s server redirect all
incoming mail to a diff erent address. This is done through the domain name server (DNS) records. To set up those instructions, you’ll require the IP address (a numbered address such as 11.111.11.111) of the server
that will handle the mail.

If you give them this IP address, most web hosting providers will make the necessary changes for you, either for free or for a very small fee. Or if you know IT people or have friends who have done this kind of redirection before, you can give them access to your hosting control panel. It is possible to make the changes yourself through your hosting control panel, but I don’t recommend it.

Why do you have a website anyway?

“Every business has a website so i have one”
“I want to sell my products online”
“Its a economical marketing source”
These are the most common answers you tend to hear when you do your own little market research within businesses having a Web presence. There was a time when all you needed was contact information or maybe a few tidbits of additional information about your company. However, now many websites I have reviewed  have flashy designs, some cool graphics and even an e-commerce facility, but the question is “what results is it returning to you?”

First lets understand whether you are sure of “what your obectives are from a website?”
I think for any business measurable goals are new sales lead, boost in sales, improving communication, stronger customer relationship and/or raising brand awareness. These measurable goals do mean something to your company and help define it.
But what seems to be lacking with many websites that I have reviewed is good ‘web planning’. Remember, the Internet is not just a marketing tool - it’s a business tool as well. Just as in any other area of marketing communication - you should be thinking about how the user will engage with your website.
Even the smallest local business can utilize the power of the Internet to be more efficient and to build revenue. Once you start thinking about it, it’s easy to get excited about the potential for your site.
“Identify your target audience”. It’s time to think like your target customers. What do they want to see? What information do they need? Why are they visiting your website? If you can’t get into their mindset, organize an informal focus group and ask them what they want. It’s that easy! Let them poke around your current site and give you feedback. Usability issues can also be easily identified during this process.
You may find you need a formal usability analysis, a redesign or a few new content sections. Sometimes it’s even better to scrap the old site and start over from scratch. The important thing to build a great site is that it keeps your users in mind, it’s easier to get good links, good rankings and all around good results. Your company and your customers will benefit - and best of all - you won’t be as dependent on search engine rankings to meet your goals.

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Why do you need a website?

First, let me ask you why do you think that you don’t need a website ?
Anyways i have jotted down some reasons (believe me these are very few) for having a website. The reasons are:

• The world is digital now! So you definitely need a presence on internet.
• Your competition has a website.
• Reach audiences all over the world.
• 24 hours, 7 days and 365 days open.
• Most cost effective marketing/communication tool.
• Instant customer service/feedback.
• email@yourdomain.com
• Its something which is a must on your business card.

1. The world is digital now! So you definitely need a presence on the Internet. Everyday millions of people surf the Internet. In India alone there are approx 6 crore (60 million) Internet users. With the amount of information available on the internet, it has become the primary source of researching information, companies, products and even people!Source: Internet world stats http://www.internetworldstats.com/stats.htm Estimated Internet users 1,463,632,361
   
2. Your competition has a website. There are chances that a some company might be selling similar products/services who  already have an established website. If you have web presence in terms of a website for your own company, there are chances that potential customers may find you through Google or other search engines where  information is available about your product.
3. Reach audiences all over the world. When you establish a presence on the Internet, your customer base becomes global. More and more individuals and business persons are looking at the Web for products and services. A web site is an ideal place to communicate with existing clients/customers, suppliers, prospects, and the general audience to tell them about your products or services, your mission and vision, your backgroud, how to find you etc. You can reach people anywhere, announce upcoming events, post images and get feedback at any time of the day and from all over the world. Having a website is a great way to gain customers and increase sales by selling your product online.
4. 24 hours, 7 days and 365 days open. While you are busy working in other areas of your business, Internet users around the world are finding your website and reading about your services and products! Unlike your office building, your website is open all the time. If clients have questions about your products/services, they will be able to find the answers online. Potential customers not ready to commit may feel re-assured after reviewing your company products online or seeing testimonials from your current clients or may be by just looking at your clientele.
5. Most cost effective marketing/communication tool. A one time paper ad costs Rs 25000- 200000! TV commercials cost Rs 100000 or more! And for other mediums you can well estimate the cost yourself. A web site will represent you, your organization and your business online. It’s an opportunity for you to publish knowledge, ideas and products to the world and become accessible to anybody and anywhere, 24 hours a day and 7 days a week, that is, the web gives you a round-the-clock interactive service at a reduced expense. Can you think of any other cost effective communication medium that can do this for you??
6. Instant customer service/feedback. The reception personnel will tell you how much time they spend on answering the same questions over and over again. There are lot of queries that customers and potential clients come up with before they finalize on partnering with you. You can post these and more on your internet page especially since it is a proven fact that business executives find it better to access information on the web rather than talking to some personnel who might/might not have the correct information .You can also get instant feedback from your users and anticipate their changing needs. Moreover, you can build a database of frequently asked questions, which you can keep on editing as per need.
7. email@yourdomain.com An e-mail address at yourdomain.com definitely sounds more professional on a resume or business card..
8. Its something, which is a must on your business card. To compete in this professional world it has now become essential to represent your business on the World Wide Web i.e Internet. Simply put, it adds a lot of weight to your business card. Now logically speaking, when someone hands you a business card, do you immediately pick up the phone and call them, or send a letter to the address on the card? Potential customers are on any given day more likely to visit your website and learn about your services in the comfort of their own home rather than listening to a badly timed sales pitch over the telephone.

So do you still feel that you don’t need a website?
If you have any doubts or need some assistance, please feel free to contacts us.

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