PPC Campaigns
PPC or Pay per click program by search engines is a method to target niche visibility on the search engines for user oriented queries. Pay per click is basically paid marketing or a sponsored program of search engines wherein one has to pay the search engines per click by a user. Various search engines have different sponsored programs of which most popular is the Google-Adwords.
PPC Processes:
Keyword Selection
Keyword section is the most important part of the entire process since these keywords decide the kind of visibility a website will receive from the paid marketing. Various search engines provide this facility to find & select the best possible keywords for the campaign.
Bidding Process
Once the keywords have been selected, the next stage is to bid for the keywords. These are bids per click by the users and the process allows users to determine their budgets for the campaign. Also, one can always choose the highest per click cost to ensure a first position visibility of the website on SERPs.
Campaign Management
Once the ads are live, it is indispensable to track the user movement for the campaign. Knowing the precise user activity, the advertiser may require adding more keywords, deleting non-performing keywords, introducing negative keywords if the campaign is run on a broad search, target country-wise visibility and a lot more. All these activities of campaign management ensure the effectiveness of it.
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