Sunday, February 6, 2011

Do you need Multiple Domain names?

Every website should have only one domain name by which it’s known, but there are all sorts of reasons to have additional domain names pointing to that site. Here are a few:




Common misspellings—Suppose that your name is Healthwise; it would make sense to get an additional domain name with the spelling Health wise because most people will enter it that way out of habit.

Common variations—If you use a number in your primary domain (health2you), you should register an  additional domain name with the literal spelling (health to you).

Doing business in multiple countries—A British company might have a domain name with the country top level domain .in, but also have the domain name with .com. Keep in mind that most country domain regulators require a legal presence to register their domains.

Block competing domains—Someone else might register the same domain with a different extension. You can prevent this by registering the .com, .net, and .org versions of your domain name, for example.

Special promotional domain names—Suppose that you develop a fitness calculator on your Health-wise fitness website. It might be worth registering a domain such as take thefitnesschallenge.com and point it at that page on your site.

Although most new domain names are not expensive, having a lot of domain names can add up, so you’ll need to weigh how important some of these variations are: how likely misspellings might be, how much competition there is, and whether people in a certain country care if they’re going to a domain with their country’s extension.


As more top-level domain (TLD) extensions are added or country codes are opened to general use, there can be a lot of hype about the need to register your domain name with a particular extension to prevent competitors from snapping it up. Sometimes, that’s all it is—hype. But if a TLD extension does take off and come close to .com in popularity, you’d hate to miss out.

The best bet is to keep an eye out for which TLD extensions are actually being used (how many .info domains you see, for example, after being available for several years now). Or if the price isn’t much more than a regular domain, it might be worth registering on a year-by-year basis to see where the extension goes.


Importance:

You need to make 
sure that you correctly 
point additional domain 
names at your website. 
There can be negative 
consequences when 
dealing with search 
engines unless you do 
it right, which involves  
creating what’s called a 
301 redirect. What this 
redirect tells search engines 
is that the website 
has permanently 
moved from one domain 
name to another. 
For detailed instructions 
try the search 
phrase.






http://www.trusstechnosofts.com





Author: G.Chandrahsekar Reddy

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