5 things without which your website is incomplete

Designing or setting up a business website has never been easier. No matter how much experience you have in convincing the potential customers through verbal communication, but when it comes to design an effective website it can be the bigger challenge. The most crucial element in any website is its design and structure. It is just like having a 200 horsepower engine but without the proper chassis, it will end up nowhere. Thus, in order to ensure you have a good return from your website, make sure you take the following factors into account like:

CROSS BROWSER COMPATIBILITY

Website usability is an important consideration in any website design. Websites are designed to be viewed by many different people and it is important that designers allow for different needs. In recent times, web standards have grown more important. Besides this, with each passing day as more browsers like IE 6+, FF 2+, Opera 9+, Safari 2+ have begun to get a strong foothold in the market. Definitely there is a need to make sure your website works on every one of them. These days, any browser worth its salt is now standard’s compliant.

It is important to understand that any website which is cross browser compatible can work better and may even show up clearer to search engines. They are more likely to have a longer shelf life. Thus, it is always a good idea to have a program on your computer that checks your website’s browser and version compatibility.

FAST LOADING

Have you ever noticed that a lot of visitor come to your website but very few of them spend time on it leading to high Bounce rate. Low loading speed of your website could be a reason. Today the life has become faster. Nobody likes to wait for service, whether it’s shopping at their favorite store or even browsing a website. You need to take the site loading factor very seriously because the time it takes to download a webpage has huge concern on usability of website.

The online visitor will surely get distracted if website takes too long to load or may even sometimes get irritated. Giving your website a fast load time is vital to your website and your online business as well. There are even some studies that has also proved that users may click away from your website if it does not load in ten seconds. Few factors like – maximizing content area, avoiding excessive use of graphics, flash and sticking to simple designs can reduce your website loading time.

USER FRIENDLINESS
It is very important to understand once again that ultimately you are making website for visitors only. You must be very clear about what the person might look or search at your site, rather than what you think looks good and attractive. Your potential customers are more likely to give more time in scrolling different web-pages of your website depending upon the prime factor that is – your web site is useful, fast, reliable and user-friendly.

There are so many things that you can do to make your website as user friendly as possible like:

• Wherever possible always try to keep it simple and easily navigable.
• Try to have just one or two central messages that you want to ‘push’.
• Always create a site map. Sitemap is very essential for any business website design. It helps user to navigate your site more easily and get information easily in single click without surfing entire site.
• Keep a ‘Search’ Feature on every page of the website.
• In addition, today FAQ page is one of the best user friendly things you can add to your website. This is because most visitors have a few questions and answering the most frequently asked questions on your website make your job easier. Having a FAQ page is a win & win situation.
• Place your contact details and contact form to give credibility to your website and confidence to your visitors.

AVOIDING POPUPS

If you are looking to make money through ads from your websites then believe it is going to be your major blunder. Your website is not an advertising portal so why to make use of pop-up ads. One of the prime reasons on why pop ups are a bad idea is that many visitor often find them to be intrusive.
Almost every online visitor prefers to be happily browsing on the Internet. Sudden pops up advertisement may obscure his or her view or attention. Besides this, many of them also feel these pop-ups very annoying. Moreover with the advancement of latest technology in coming days one may not be able to see pop-ups. Many people and browsers now block pop-ups. Thus you should be very careful in using pop-ups in your website design.

SEARCH ENGINE FRIENDLINESS
Looking at the present scenario, having a website for your business is the vital step in broadening your sales opportunities. Your sales may get affected depending upon how easily your site can be found on the search engines. Ultimately you need to make your website search engine friendly. Designing a search engine friendly website ensure that the website can be easily found by clients and prospects using internet search engines. Moreover, a search engine friendly website also gets more visitors-more traffic. More traffic means more eyeballs looking at your services and this in turn enable you make more money.

Ensuring that your website is search engine friendly generally consists of two key steps - the first is to get your site included in the search engine results and the second is to get the best possible rankings. Thus in order to ensure that your site get high search engine ranking or more traffic, it’s vital that you build a site structure that is easily accessible, both by search engine spiders and by real visitors to your site. Add good and fresh content to your website and make sure that your site gets regularly refreshed i.e. you add new content on regular basis.

These are few important points that you must take care while you plan to design your business website and most importantly while converting it into an HTML page. Your website should interact to customers and must create a feeling that you can cater to their needs.

These features can be included in your website while you are converting your design PSD into XHTML/HTML/CSS. Always trust experts for the conversion process who can provide you all these features in your web page.

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