The earning population would agree with me, if I say, each one of us must have encountered the million dollar question some time or the other in the past one year. The questions that seems to be in trend, “How’s your business doing these days?”, “What is the effect of recession on you or your business?” or “Do you still have your job?”
When one of these questions was thrown upon me. I got a lil confused and wondered how to phrase the blessing in disguise. As to be very true during this whole period we have seen “Growth”. And to answer this very question is the inspiration to write this blog and our experience.
As the news of recession started flashing in national dailies, clients started flowing in from where we expected least, some traditional companies which never thought of online marketing or SEO started talking about it. Companies started revamping their age old websites. They started talking about social networking, communities, blogs, facebook & tweeter’s. One thing was clear there was repercussion of the recession in the market.
Now when I try to look at the reasons which resulted in new clients, more SEO work, unconventional & creative designs for us, I feel, during the difficult times many companies started thinking differently and even the traditional ones became receptive to new and innovative technologies to market their products more effectively. The challenge was not only to retain the existing customers but also to get exposed to new customer base. Few companies headed by visionaries have realized the potential of online presence in times to come.
There were many companies which ignored the real benefits of internet before recession. Even after developing a standard website (most of which were of low quality compared to the actual image of the company) they could not able to capitalize on their online presence. But the tougher times brought the best out of them. I always believe “Calm seas never make skilled sailors”. And only because of recession they started exploring the power of online presence and online marketing.
This was an opportunity for us and may be for many other web consultancies, we received many enquiries from some of the most reputed companies to revamp their existing website or to design altogether a new online strategy for them. We just got a new platform to show our talent and to share our knowledge and expertise that our team has developed over years. We took the challenge head on. We knew our expertise which is web design, SEO & online marketing, but this “Time” was asking for something more important and that is “Solution”. Luckily we understood this quite early. We came across many such small and medium sized companies which just needed right direction. We started devising complete solution for our clients, consulting them with the best online strategies for their business and executing the same to prove results.
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