Thursday, September 30, 2010

Why do you need a website?

First, let me ask you why do you think that you don’t need a website ?
Anyways i have jotted down some reasons (believe me these are very few) for having a website. The reasons are:
  • The world is digital now! So you definitely need a presence on internet.
  • Your competition has a website.
  • Reach audiences all over the world.
  • 24 hours, 7 days and 365 days open.
  • Most cost effective marketing/communication tool.
  • Instant customer service/feedback.
  • email@yourdomain.com
  • Its something which is a must on your business card.
  1. The world is digital now! So you definitely need a presence on the Internet. Everyday millions of people surf the Internet. In India alone there are approx 6 crore (60 million) Internet users. With the amount of information available on the internet, it has become the primary source of researching information, companies, products and even people!Source: Internet world stats http://www.internetworldstats.com/stats.htm Estimated Internet users 1,463,632,361
  2. Your competition has a website. There are chances that a some company might be selling similar products/services who  already have an established website. If you have web presence in terms of a website for your own company, there are chances that potential customers may find you through Google or other search engines where  information is available about your product.
  3. Reach audiences all over the world. When you establish a presence on the Internet, your customer base becomes global. More and more individuals and business persons are looking at the Web for products and services. A web site is an ideal place to communicate with existing clients/customers, suppliers, prospects, and the general audience to tell them about your products or services, your mission and vision, your backgroud, how to find you etc. You can reach people anywhere, announce upcoming events, post images and get feedback at any time of the day and from all over the world. Having a website is a great way to gain customers and increase sales by selling your product online.
  4. 24 hours, 7 days and 365 days open. While you are busy working in other areas of your business, Internet users around the world are finding your website and reading about your services and products! Unlike your office building, your website is open all the time. If clients have questions about your products/services, they will be able to find the answers online. Potential customers not ready to commit may feel re-assured after reviewing your company products online or seeing testimonials from your current clients or may be by just looking at your clientele.
  5. Most cost effective marketing/communication tool. A one time paper ad costs Rs 25000- 200000! TV commercials cost Rs 100000 or more! And for other mediums you can well estimate the cost yourself. A web site will represent you, your organization and your business online. It’s an opportunity for you to publish knowledge, ideas and products to the world and become accessible to anybody and anywhere, 24 hours a day and 7 days a week, that is, the web gives you a round-the-clock interactive service at a reduced expense. Can you think of any other cost effective communication medium that can do this for you??
  6. Instant customer service/feedback. The reception personnel will tell you how much time they spend on answering the same questions over and over again. There are lot of queries that customers and potential clients come up with before they finalize on partnering with you. You can post these and more on your internet page especially since it is a proven fact that business executives find it better to access information on the web rather than talking to some personnel who might/might not have the correct information .You can also get instant feedback from your users and anticipate their changing needs. Moreover, you can build a database of frequently asked questions, which you can keep on editing as per need.
  7. email@yourdomain.com An e-mail address at yourdomain.com definitely sounds more professional on a resume or business card..
  8. Its something, which is a must on your business card. To compete in this professional world it has now become essential to represent your business on the World Wide Web i.e Internet. Simply put, it adds a lot of weight to your business card. Now logically speaking, when someone hands you a business card, do you immediately pick up the phone and call them, or send a letter to the address on the card? Potential customers are on any given day more likely to visit your website and learn about your services in the comfort of their own home rather than listening to a badly timed sales pitch over the telephone.
So do you still feel that you don’t need a website?
If you have any doubts or need some assistance, please feel free to contacts us.

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